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Research papers

Measuring readership of newspaper sections on the UK NRS

For many years UK national newspapers have published additional sections given away with the main newspaper and while these were few and in the form of colour magazines, they were measured as separate titles. In 1988 the power of the press unions was...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Authors: Roger Beeson, Jean Wong
November 1, 1995
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Citation

Beeson and Wong (1995a, November 01). Measuring readership of newspaper sections on the UK NRS. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-readership-of-newspaper-sections-on-the-uk-nrs